Skip to main content
Web applicationsMobile applications

Strategy: Go to market - what do we solve most often with clients?

Share article

A strategically well thought-out entry into the market with a new application is often crucial. Either it will succeed or it won't. 
Let's take a look at the most common questions and ideas we address with clients as they launch their applications. The process is always similar - we develop and design a mobile or web app, design, program, test. But how do we launch the app?

The first step is usually deciding where to launch the app. Will it be a domestic market or a global one? Most of the time, we advocate launching in a market that the investor knows and understands well. But this is certainly not the rule.

The second step is usually to map the competition, getting to know the target group as well as possible. Who will be the user? What problem are they solving? What are his or her options? What are they interested in? How much is he willing to spend?

The following is the market entry strategy. We often address the issue of gradual launch and user registrations before the sharp start. A strategy where users show interest before the app launches is often great in that the app's sharp launch is already with real users.

We usually already work with clients on marketing strategy, producing marketing materials, banners and social media during the programming process. We try to make sure that the final programming and the campaign launch flow seamlessly.

In addition to the marketing preparations, it is often necessary to provide some promo video, documentation for the App Store and Google Play, or work on SEO to make the project highly visible.

Sometimes the project is so unique and interesting that the media shows interest or we arrange with influencers to help with the initial launch. It may seem "old school", but our client found it very worthwhile to have a public event where she presented her app to the general public and invited journalists. The reach was greater than we all expected.

Once the project has gained its first users, we measure their behaviour, ask for feedback and try to work with them further. Organically growing the community and working with referrals is the best and cheapest thing ever that can work in a strategy like this.

Are you considering developing an app? Come and discuss it with us

Did you like the article? Share it with others

Read also...

MVP - why it's so important

We decided to devote the first part of the startup guide to the topic of MVP, or minimum viable product. Today we will discuss why we think this approach is important for many projects.
Startups

The development of a start-up aka why it is not enough to have “just” developers

A great idea is really important part. But what about the realisation? We have written down some hints and recommendations on how to avoid unnecessary failure right at the beginning of the project.
StartupsWeb applicationsMobile applications

Start the project locally or globally?

Is it better to start a new digital project locally in the Czech Republic or globally? Is it worth taking off in one country or going straight to multiple ones at the same time? Will our product not be received better on a larger market than in the Czech Republic?
Pixelmate s.r.o.

Are you planning an app development?

Contact us